Golden Air launches a refined strategy under the name Braathens Regional
As of 1st of January, Golden Air will be refining its strategy to enhance the focus on Wet lease and Ad-hoc Charter in Europe. As part of the strategy Golden Air will change the company name to Braathens Regional.
Golden Air is owned by Braathens Aviation (75%) and the change of name and refinement of the strategy is part of the group´s development. The Stockholm Bromma - Trollhättan route currently operated by Golden Air will be transferred to Sverigeflyg, another Braathens Aviation company.
- The aim of Golden Air has always been to be an efficient regional wet-lease operator, but at the same time we have been running our own route as well. We are now taking on the challenge of becoming a leading wet-lease operator in Northern Europe. Our ambition is to grow and to be the best option on the market for regional flights, says Jimmie Bergqvist, CEO of Braathens Regional.
Braathens Regional will provide Wet-lease/ACMI operations to airlines in Europe. The fleet is flexible, ranging from SAAB 340 that carries 33 passengers, to ATR 72-500 that has a capacity of 72 passengers. The aircrafts and staff are today based in Sweden, but can be based at any destination in Europe, based on customer needs.
- Our mission is to present airlines in Europe with a flexible, strategic tool, performing cost-efficient and reliable operations with regional aircrafts. Our main focus is operations to and from Scandinavia, says Jimmie Bergqvist.
Golden Air has operated close to 30 routes in Europe, providing capacity for airlines such as SAS, Sverigeflyg and Blue1.
Braathens Regional will be launched officially on January 1st, 2013.
About Golden Air/Braathens Regional
Golden Air was founded in 1976 and is currently an operating carrier for Sverigeflyg, Höga Kusten Flyg and SAS. Golden Air also performs charter operations within Europe. The company fleet consists of 5 ATR 42/72, 11 SAAB 2000 and 1 SAAB 340. Today, Golden Air employs approximately 250 employees, with 8 bases in the Nordic region. The turnover in 2011 was approximately 55 MEUR.